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Get ready to immerse yourself in the medical publications landscape of the Asia-Pacific region at ISMPP’s one-day Asia Pacific Meeting! Whether you’re a seasoned medical writer, a dedicated researcher, or a key player in the pharmaceutical industry, this event is packed with must-have insights on regional practices, ethical challenges, and top communication strategies.
 
Thursday September 17, 2026 13:00 - 14:30 GMT+07
A major global shift in evidence generation, publication, and dissemination is underway, and local evidence generated in APAC increasingly has the potential to influence regulatory and clinical decisions across markets worldwide. This session will discuss the ongoing trends and key shifts in evidence generation from a global perspective, and then pivot to one of the largest markets in APAC – Japan, to explore examples of developing local real-world evidence beyond database studies, as well as how this local evidence can be communicated with impact to global audiences. The session will lead into a roundtable discussion on how stakeholders across APAC are experiencing and interacting with global shifts and trends in evidence generation, and will allow the audience to share their valuable experiences regarding pain points and effective strategies.



Learning Objectives:
  • Discuss global trends in evidence generation across the APAC region.
  • Communicate local evidence effectively and meaningfully to global audiences, including publication ethics, relevant guidelines, and journal selection.
  • Discuss RWE beyond database studies, including different types of local evidence generation and the importance of cross-functional collaboration.
  • Describe strategies to integrate APAC into global evidence generation planning through examples and experiences from Japan.


    This session has been approved for 1.5 CMPP credits
Speakers
avatar for Richard White

Richard White

President, HealthScience Communications, Oxford ParmaGenesis
Richard White is President, HealthScience Communications at Oxford PharmaGenesis, part of the Klick Health family and has nearly 25 years of experience in Medical Affairs. He founded the Oxford PharmaGenesis Value Demonstration Practice and is a recognized leader in integrated evidence... Read More →
avatar for Tomomi Takeshima, PhD, CMPP

Tomomi Takeshima, PhD, CMPP

Deputy General Manager, Nippon Life Insurance Company
Tomomi Takeshima, PhD, CMPP, is Deputy General Manager at Nippon Life Insurance Company, where she is involved in medical writing and scientific publication activities. She has more than 10 years of experience in the field, with particular expertise in real-world evidence (RWE) and... Read More →
avatar for Hiroko Ebina, MBA, CMPP

Hiroko Ebina, MBA, CMPP

Senior Medical Team Lead, ProScribe KK, EMC Medical, Envision Pharma Group
More than 35 years of experience across the pharmaceutical industry and medical communications, including 24+ years in pharmaceutical R&D and regulatory affairs, and 10+ years leading a publication planning and scientific communications team for Envision Pharma Group in Japan.Serves... Read More →
Thursday September 17, 2026 13:00 - 14:30 GMT+07

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